The fragrance sector has traditionally been dominated by luxurious retail, glossy counters, and high cost tags. But one entrepreneur, Mariya Nurislamova, established out to transform just how people today working experience perfumes. As being the CEO and co-founding father of Scentbird, she has produced a subscription-based mostly platform that enables fragrance fans to explore scents in a fun, reasonably priced, and individualized way. These days, Scentbird has grown into Just about the most modern models within the elegance sector, with Mariya at its helm.
Early Lifestyle and keenness for Fragrance
Born and raised in Perm, Russia, Mariya’s fascination with scent started out in a young age. While in the Soviet Union, use of Intercontinental luxurious perfumes was confined, so when she to start with encountered a French fragrance, it felt like stepping into another entire world. That early practical experience shaped her vision of creating fragrance discovery a lot more accessible and democratized.
Mariya went on to study Arithmetic and Personal computer Science at Perm State Technological University. Right after transferring to the United States, she acquired a BBA in Advertising and marketing Management from Baruch Faculty’s Zicklin Faculty of Small business. This mixture of specialized skills and advertising and marketing information would afterwards show invaluable in developing her enterprise.
The Street to Entrepreneurship
Ahead of founding Scentbird, Mariya was presently carving out a path being an entrepreneur. She co-founded Neuvey, an IT and marketing and advertising agency, and afterwards launched Missionelle, a Women of all ages-centered on-line marketplace. She also co-organized Beta Week, a startup networking meeting. These encounters gave her palms-on knowledge of constructing companies, taking care of groups, and comprehension purchaser demands.
Founding Scentbird
In 2013, Mariya, as well as co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, introduced Scentbird in New York. The thought was uncomplicated but strong: as opposed to expending $100 or maybe more on a full bottle of perfume, consumers could fork out a regular subscription charge and get a 30-working day source of a fragrance in their preference.
Subscribers could select from many designer and market brand names, attempt some thing new each month, and Establish a personal fragrance wardrobe without the need of breaking the lender. This design solved A serious annoyance for perfume lovers—committing to an expensive bottle with out recognizing if they would genuinely like the scent.
Growth and Expansion
Less than Mariya’s leadership, Scentbird immediately grew from a little startup to some thriving business. In 2018, the corporate raised $eighteen.6 million in Series A funding, led by Goodwater Cash and supported by Y Combinator and other buyers. At that time, Scentbird had by now expanded from only a few hundred subscribers to over 250,000 active buyers.
Due to the fact then, Scentbird has broadened its offerings outside of perfume to incorporate skincare, wellness products and solutions, and candles. In 2022, the business underwent An important rebrand, unveiling modernized packaging, eco-helpful initiatives, and expanded merchandise strains. In addition, it expanded internationally, bringing its membership service to Canada and various marketplaces.
A Electronic-To start with Method
As CEO, Mariya has embraced a digital-1st approach to Establish Scentbird’s brand id. Through social media marketing campaigns, influencer collaborations, and fascinating user content, Scentbird has cultivated a vibrant on the net Group. The company also leverages information and algorithms to endorse fragrances tailor-made to every subscriber’s Choices, creating The client experience both equally particular and progressive.
This blend of technological innovation and Way of living branding has been central to Scentbird’s success and has positioned Mariya for a forward-wondering leader while in the beauty business.
Over and above Scentbird
Mariya’s entrepreneurial spirit doesn’t stop at Scentbird. She has co-Established and led numerous other attractiveness and Life style brands, such as:
Deck of Scarlet – A customizable makeup subscription company.
Confessions of the Rebel – A bold, crowdsourced fragrance line.
Goodhabit – A mariya nurislamova skincare manufacturer created to combat the consequences of digital pollution.
Sanctuary – A fragrance line encouraged by endangered species and conservation endeavours.
She also grew to become CEO of Drift, an auto-freshener subscription manufacturer acquired by Scentbird in 2022, demonstrating her flexibility in adapting the subscription product to various industries.
Leadership and Affect
Mariya Nurislamova’s leadership design and style blends creative imagination with facts-driven decision earning. She sites potent emphasis on personalization, client experience, and accessibility—values which have set Scentbird besides standard attractiveness suppliers.
By breaking down obstacles to luxurious fragrances, she has created perfume exploration more inclusive. Her get the job done has also motivated other membership-based mostly startups, proving that innovation can disrupt even by far the most proven industries.
Looking Ahead
Currently, Mariya Nurislamova proceeds to steer Scentbird with the very same vision that encouraged her early on: to produce fragrance discovery enjoyment, inexpensive, and personal. With new products, international expansion, as well as a increasing digital Neighborhood, Scentbird is set to play a fair more substantial job in the future of elegance.
Mariya’s journey from the fragrance-obsessed Female in Russia to the CEO of the multimillion-greenback firm in Ny highlights the strength of enthusiasm, persistence, and innovation. She has not only designed a successful small business but in addition reshaped how the planet ordeals scent.